DUNE + DIN is a rebrand of a popular European discount supermarket chain.

While the target audience was interested in saving money, the focus of the rebrand was to highlight the quality of the product, while remaining budget friendly, as well as make the brand more modern. Given that the store is international and sources the products from all over the world the full rebrand concept was based on idead of international travel. The name of the store originated from the Dunedin Ship, which was the first ship to successfully transport a full cargo of refrigerated meat from New Zealand to England.  Rebrand also heavily relied on the copy for this concept, and the new colors and typography helped to the tell the story of shopping on the budget, while photography highlighted the high quality of food.