Digital
Art Direction
Branding
Branding of Home Improvement Expo with unique off-screen approach.
The concept was based on envisioning yourself as an architect, learning from the best in the industry so that you can bring knowledge home with you to apply to your own projects. I have took photographs of miniature furniture with elements that were reminiscent of DIY projects, used simple packing paper for background, and regular size screws to contrast with the size of the furniture. Black and white images were to help with the feeling of projects being under construction.
